Client: Beyond Labs
Industry: Sports Nutrition & Supplements
Location: Australia
Project Type: Complete Brand Development, E-commerce Website & Product Packaging
Services Provided: Brand Identity, Shopify Website Development, Product Packaging Design
The Challenge
Beyond Labs approached Prism Scale with the vision of launching a premium sports nutrition brand in the competitive Australian supplement market. They needed:
A strong brand identity that would stand out in the crowded fitness supplement space
Professional e-commerce website with seamless shopping experience
Eye-catching product packaging that drives shelf appeal and online conversions
Cohesive brand system across all digital and physical touchpoints
Platform capable of handling direct-to-consumer sales and growth
Our Solution
Brand Identity Development
Created a bold, performance-focused brand that resonates with serious athletes:
Modern, athletic logo design with strong visual impact
Dynamic color palette reflecting energy and performance
Typography system that conveys strength and professionalism
Brand voice and messaging focused on results and quality
Comprehensive brand guidelines for consistent application
Shopify E-commerce Website
Built a high-converting online store optimized for the supplement industry:
Custom Shopify theme design and development
Mobile-responsive design for optimal mobile shopping
Product showcase with detailed supplement information
Streamlined checkout process to maximize conversions
Integration with Australian payment systems and shipping
SEO optimization for organic traffic growth
Product Packaging Design
Designed premium packaging that stands out on shelves and online:
Eye-catching supplement container designs
Clear product information hierarchy
Compliance with Australian supplement labeling requirements
Photography-ready packaging for e-commerce listings
Consistent brand application across product line
Key Deliverables
Brand Identity System
Primary logo with multiple variations
Athletic-inspired color palette
Typography system for headers and body text
Brand pattern and graphic elements
Photography style guidelines
Brand book with usage guidelines
Shopify Website Features
Custom homepage showcasing flagship products
Product catalog with detailed supplement facts
Shopping cart and checkout optimization
Customer account functionality
Blog section for nutrition content
Email newsletter integration
Analytics and conversion tracking setup
Product Packaging Collection
HYBRID Pre-Workout container design
Label design with nutritional information
Secondary packaging and inserts
Shipping box design with branding
Product photography art direction
Print-ready files for production
Design Approach
Performance-Driven Aesthetics
Our design philosophy centered on creating a brand that immediately communicates athletic performance:
Bold, energetic visual language
Colors that evoke power and intensity
Clean, modern design that builds trust
Action-oriented imagery and messaging
E-commerce Optimization
Every website element was designed to drive conversions:
Clear product benefits and features
Social proof and customer reviews integration
Easy navigation and product discovery
Mobile-first shopping experience
Fast loading times for better user experience
Shelf Impact Packaging
Packaging designed to succeed both online and in retail:
High contrast colors for visibility
Clear product differentiation
Premium feel that justifies price point
Scannable information hierarchy
Instagram-worthy aesthetics for social sharing
Technical Implementation
Shopify Development
Custom liquid template development
Responsive design across all devices
App integrations for enhanced functionality
Payment gateway setup for Australian market
Shipping calculator and logistics integration
SEO-optimized site structure
E-commerce Features
Product variant management
Inventory tracking and management
Customer account dashboard
Order tracking and notifications
Abandoned cart recovery system
Analytics and reporting setup
Packaging Production
Print-ready artwork with bleeds and cut lines
Color matching for consistent brand reproduction
Material specifications for premium feel
Regulatory compliance for supplement labeling
Production file organization and delivery
Results & Impact
Brand Recognition
Established strong presence in Australian supplement market
Created memorable brand identity that differentiates from competitors
Consistent brand experience across all customer touchpoints
E-commerce Performance
Successfully launched direct-to-consumer sales channel
Optimized conversion funnel driving online sales
Mobile-responsive design improving mobile conversion rates
SEO foundation supporting organic traffic growth
Product Success
HYBRID Pre-Workout became flagship product with strong market reception
Packaging design driving both online and potential retail success
Premium brand positioning supporting higher price points
Project Highlights
Industry Expertise
Demonstrated deep understanding of the sports nutrition market, including regulatory requirements and consumer expectations.
Full-Service Approach
Delivered complete brand solution from identity to e-commerce to packaging, ensuring consistent brand experience.
Australian Market Focus
Tailored all elements specifically for the Australian market, including compliance, payment systems, and local consumer preferences.
Performance Marketing Ready
Created assets and website structure optimized for digital marketing campaigns and social media promotion.
Services Breakdown
Brand Development
Logo design and brand identity creation
Color palette and typography selection
Brand voice and messaging development
Brand guidelines and asset library
Marketing collateral templates
Shopify Website
Custom theme design and development
Product catalog setup and optimization
Payment and shipping integration
SEO optimization and analytics setup
Mobile responsiveness and speed optimization
Packaging Design
Product container label design
Nutritional panel layout and compliance
Secondary packaging and inserts
Photography direction for product shots
Print production file preparation
Technologies & Tools Used
Design Software
Adobe Illustrator for logo and vector graphics
Adobe Photoshop for packaging design and imagery
Figma for website design and prototyping
Development Platform
Shopify Plus for e-commerce functionality
Custom Liquid template development
HTML5/CSS3/JavaScript for enhanced features
Third-party app integrations
Production Specs
High-resolution print files for packaging
Color-matched printing specifications
Material recommendations for premium feel
