Client: Royale Chai Heritage
Industry: Food & Beverage / Chai Café Chain
Location: Australia
Project Type: Complete Brand Development, Web Development, Interior Design & Packaging
Services Provided: Full Branding, UI/UX Design, MERN Stack Development, Café Interior Design, Packaging Design
The Challenge
Royale Chai approached Prism Scale with an ambitious vision to create a premium chai café experience that would honor traditional chai heritage while appealing to modern Australian consumers. They needed:
Complete brand identity that balances tradition with contemporary appeal
Custom website with advanced functionality and seamless user experience
Café interior design that creates an authentic yet modern atmosphere
Product packaging that stands out in the competitive beverage market
Cohesive brand experience across all physical and digital touchpoints
Technical platform to support online ordering and customer engagement
Our Comprehensive Solution
Complete Brand Identity Development
Created a sophisticated brand that honors chai heritage while appealing to contemporary Australian market:
Logo design reflecting traditional chai culture with modern aesthetics
Rich color palette inspired by authentic spices and premium ingredients
Typography system balancing traditional elements with modern readability
Brand story development emphasizing heritage and quality
Comprehensive brand guidelines for all applications
Custom MERN Stack Website Development
Built a fully custom website from the ground up using modern web technologies:
Frontend: React.js for dynamic, responsive user interface
Backend: Node.js and Express.js for robust server functionality
Database: MongoDB for flexible data management
UI/UX Design: Custom-designed user experience optimized for conversions
Advanced features including online ordering, menu management, and customer accounts
Café Interior Design & Aesthetics
Designed complete interior spaces that immerse customers in the Royale Chai experience:
Space planning and layout optimization for café operations
Interior design concepts blending traditional chai culture with modern comfort
Color schemes and material selection reflecting brand identity
Lighting design creating warm, inviting atmosphere
Furniture selection and custom design elements
Brand integration throughout physical space
Product Packaging Design
Created comprehensive packaging system for retail and café products:
Chai packaging design for various product lines
Take-away cup design and branding
Food packaging for café menu items
Retail product packaging for grocery distribution
Sustainable packaging solutions aligned with brand values
Key Deliverables
Brand Identity System
Primary logo with traditional and modern variations
Comprehensive color palette with spice-inspired tones
Typography hierarchy for various brand applications
Brand patterns and decorative elements
Photography style guidelines
Brand story and messaging framework
Website Features & Functionality
Responsive homepage showcasing brand story and heritage
Interactive menu with detailed product descriptions
Online ordering system with customization options
Customer account creation and management
Location finder for multiple café locations
Blog section for chai culture and company news
Contact forms and customer support integration
SEO optimization for local and organic traffic
Interior Design Elements
Complete café layout and floor planning
Interior color schemes and material specifications
Custom furniture design and selection
Lighting design and fixture specifications
Wall graphics and brand integration
Seating arrangements optimized for customer experience
Counter design and operational workflow optimization
Packaging Collection
Chai product packaging for various blends and sizes
Take-away cups with brand integration
Food container design for café menu items
Shopping bags and retail packaging
Product labeling with ingredient and brewing information
Sustainable packaging material selection
Technical Implementation
MERN Stack Development
MongoDB: Flexible database schema for products, orders, and customer data
Express.js: RESTful API development for seamless data flow
React.js: Component-based frontend for optimal user experience
Node.js: Server-side JavaScript for scalable backend operations
Advanced Website Features
Custom content management system for menu updates
Online ordering with payment gateway integration
Customer loyalty program integration
Social media integration and sharing functionality
Google Maps integration for location services
Email marketing system integration
Analytics and conversion tracking setup
Responsive Design
Mobile-first design approach for smartphone users
Tablet optimization for in-café browsing
Desktop experience for detailed menu exploration
Cross-browser compatibility testing
Fast loading times and performance optimization
Design Approach
Heritage-Modern Fusion
Our design philosophy balanced respect for traditional chai culture with contemporary Australian café expectations:
Traditional spice colors updated for modern palettes
Classic typography elements refined for digital applications
Authentic cultural references presented in accessible ways
Modern functionality wrapped in heritage-inspired aesthetics
Multi-Touchpoint Consistency
Ensured seamless brand experience across all customer interactions:
Digital brand elements perfectly translated to physical spaces
Packaging design aligned with interior aesthetics
Website user experience reflecting in-café service quality
Consistent messaging across all brand communications
Premium Positioning
Every design element reinforces Royale Chai's premium market position:
High-quality materials and finishes in packaging and interiors
Sophisticated color palettes suggesting premium ingredients
Professional website functionality building customer trust
Attention to detail reflecting chai preparation craftsmanship
Results & Impact
Brand Recognition
Established distinctive presence in Australian chai and café market
Created memorable brand identity that differentiates from competitors
Built strong emotional connection with chai enthusiasts and casual customers
Digital Performance
Successfully launched custom website with advanced e-commerce functionality
Optimized user experience driving online ordering and customer engagement
Mobile-responsive design increasing mobile traffic and conversions
SEO-optimized structure supporting organic visibility
Physical Space Success
Created inviting café atmosphere that encourages longer customer visits
Interior design supporting operational efficiency and customer flow
Instagram-worthy spaces generating social media buzz and user-generated content
Market Positioning
Successfully positioned as premium chai destination in Australian market
Packaging design supporting retail expansion beyond café locations
Comprehensive brand system enabling future location expansion
Project Highlights
Full-Service Expertise
This project showcases our ability to handle every aspect of brand development, from digital to physical, creating cohesive experiences that drive business success.
Technical Excellence
Custom MERN stack development demonstrates our advanced technical capabilities beyond traditional design services.
Cultural Sensitivity
Successfully balanced respect for traditional chai heritage with modern Australian café culture expectations.
Scalable Solutions
Created brand and technical systems that support expansion across multiple locations and product lines.
Services Breakdown
Brand Development
Logo design and brand identity creation
Color palette and typography development
Brand story and messaging strategy
Brand guidelines and application standards
Marketing collateral design templates
Web Development (MERN Stack)
Custom React.js frontend development
Node.js and Express.js backend architecture
MongoDB database design and implementation
UI/UX design and user experience optimization
E-commerce functionality and payment integration
Interior Design
Space planning and layout design
Interior aesthetics and atmosphere creation
Material selection and color coordination
Furniture design and selection
Brand integration throughout physical space
Packaging Design
Product packaging for various chai blends
Take-away packaging and branded materials
Retail packaging for grocery distribution
Sustainable packaging material selection
Label design with product information
Technologies & Tools Used
Development Stack
Frontend: React.js, HTML5, CSS3, JavaScript ES6+
Backend: Node.js, Express.js, RESTful APIs
Database: MongoDB with Mongoose ODM
Hosting: Cloud hosting with scalable infrastructure
Design Software
- Adobe Creative Suite for brand identity and packaging
- Figma for UI/UX design and prototyping
- AutoCAD for interior space planning
- 3D modeling software for interior visualization
Additional Integrations
Payment gateway integration for online orders
Google Maps API for location services
Email marketing platform integration
Social media API connections
Analytics and tracking implementation
