Client: Aria Hospital
Industry: Healthcare / Women's Hospital
Project Type: Logo Design, Brand Identity & Marketing Materials
Services Provided: Logo Design, Brand Identity, Uniform Design, Advertising Banners, Flex Printing Design
The Challenge
Aria Hospital needed a comprehensive brand identity that would establish trust and professionalism in the healthcare sector. As a women's hospital, they required a brand that would:
Convey care, compassion, and medical expertise
Create a welcoming and trustworthy image for patients
Stand out in the competitive healthcare market
Work across all applications from digital to print and uniforms
Appeal specifically to women and families seeking quality healthcare
Our Solution
Logo Design & Brand Identity
We developed a sophisticated logo and brand system that reflects Aria Hospital's commitment to women's healthcare:
Clean, modern logo design that conveys trust and professionalism
Carefully selected color palette that evokes care and wellness
Typography system that ensures readability and accessibility
Brand guidelines for consistent application across all materials
Uniform Design
Created professional medical uniforms that reinforce the brand identity:
Custom uniform designs incorporating brand colors and logo
Functional design suitable for healthcare environment
Professional appearance that builds patient confidence
Consistent branding across all staff levels
Marketing Materials
Designed comprehensive advertising and promotional materials:
Eye-catching banner designs for various campaigns
Flex printing designs for outdoor advertising
Print advertisements with strong visual impact
Marketing collateral that drives patient engagement
Key Deliverables
Brand Identity System
Primary logo design with variations
Color palette and brand guidelines
Typography specifications
Logo usage guidelines and restrictions
Brand application examples
Uniform Collection
Doctor uniforms with integrated branding
Nursing staff uniform designs
Administrative staff apparel
Accessories and badge designs
Size charts and ordering specifications
Advertising Materials
Large format banner designs for events and promotions
Flex printing layouts for outdoor advertising
Digital banner templates for online use
Print advertisement designs
Social media graphic templates
Design Approach
Healthcare-Focused Aesthetics
Our design approach centered on creating a brand that immediately communicates healthcare excellence:
Clean, professional visual language
Colors that evoke trust and healing
Typography that ensures clear communication
Imagery style that focuses on care and compassion
Women-Centric Design
Specifically tailored for a women's hospital:
Welcoming and approachable brand personality
Color choices that resonate with female patients
Visual elements that suggest care and support
Design that appeals to families and expectant mothers
Versatile Brand System
Created a flexible identity that works across all applications:
Scalable logo design for various sizes
Color variations for different backgrounds
Consistent brand voice across all materials
Adaptable design elements for future use
Results & Impact
Enhanced Professional Image
Established a strong, recognizable brand presence in the healthcare sector
Improved patient perception and trust through consistent professional branding
Created memorable visual identity that differentiates from competitors
Cohesive Brand Experience
Unified brand appearance across all staff through custom uniforms
Consistent messaging and visual identity in all marketing materials
Professional presentation that reinforces quality of care
Marketing Effectiveness
Compelling advertising materials that attract new patients
Strong visual impact in both digital and print campaigns
Increased brand recognition through consistent outdoor advertising
Project Highlights
Medical Industry Expertise
This project showcased our understanding of healthcare branding requirements and the unique challenges of medical industry design.
Comprehensive Brand Implementation
From logo to uniforms to advertising, we created a complete brand ecosystem that works seamlessly across all touchpoints.
Attention to Healthcare Standards
All designs met healthcare industry standards while maintaining strong brand identity and visual appeal.
Multi-Format Design Excellence**
Successfully translated the brand across diverse applications from small uniform details to large outdoor banners.
Services Provided
Logo & Brand Identity
Concept development and design exploration
Final logo creation with multiple variations
Brand color palette development
Typography selection and guidelines
Brand manual creation
Uniform Design
Custom medical uniform design
Brand integration into functional workwear
Size and fit specifications
Material and color recommendations
Production-ready design files
Advertising & Marketing Design
Banner design for various sizes and purposes
Flex printing design for outdoor advertising
Print advertisement layouts
Digital marketing graphics
Campaign-specific promotional materials
Technical Specifications
Design Software Used
Adobe Illustrator for logo and vector graphics
Adobe Photoshop for marketing materials
Adobe InDesign for brand guidelines and layouts
File Formats Delivered
Vector logo files (AI, EPS, SVG)
High-resolution raster files (PNG, JPG)
Print-ready files for uniforms and banners
Web-optimized graphics for digital use
