Client: Unnu Couture
Industry: High-End Fashion & Couture
Project Type: Complete Brand Identity Development
Services Provided: Logo Design, Brand Identity, Visual Identity System
The Challenge
Unnu Couture approached Prism Scale needing a sophisticated brand identity that would position them as a premium couture fashion house. They required:
A luxury brand identity that reflects high-end fashion craftsmanship
Logo design that conveys elegance and exclusivity
Visual identity system suitable for high-fashion applications
Brand elements that appeal to discerning fashion clientele
Cohesive brand system for future marketing and business materials
Our Solution
Luxury Brand Identity Development
Created an elegant and sophisticated brand identity that perfectly captures the essence of haute couture:
Premium logo design reflecting fashion industry sophistication
Carefully curated color palette conveying luxury and exclusivity
Typography selection that embodies high-end fashion aesthetics
Brand elements designed for versatility across various applications
Complete visual identity system for consistent brand presentation
Brand System Components
Primary logo with elegant typography treatment
Logo variations for different use cases and backgrounds
Sophisticated color palette suitable for luxury fashion
Typography hierarchy for various brand communications
Brand guidelines ensuring consistent application
Visual elements that reflect couture craftsmanship
Key Deliverables
Logo Design
Primary logo mark with sophisticated typography
Secondary logo variations and simplified versions
Horizontal and vertical logo arrangements
Logo treatments for light and dark backgrounds
Minimum size specifications and clear space guidelines
Visual Identity System
Luxury color palette with primary and accent colors
Typography system with elegant font pairings
Brand pattern and decorative elements
Photography style guidelines for fashion imagery
Layout principles for brand applications
Brand Guidelines
Comprehensive brand manual with usage instructions
Logo placement and sizing specifications
Color codes for print and digital applications
Typography usage guidelines and hierarchy
Do's and don'ts for brand application
Templates for business materials
Design Approach
Luxury Fashion Aesthetics
Our design philosophy centered on creating a brand that immediately communicates haute couture quality:
Timeless elegance over trendy design elements
Sophisticated color combinations that never go out of style
Typography that reflects fashion industry standards
Clean, minimalist approach emphasizing quality over quantity
Premium Positioning
Every brand element was designed to position Unnu Couture in the luxury market:
Exclusive feel that appeals to high-end clientele
Sophisticated visual language that builds trust
Elegant simplicity that stands out in the fashion industry
Versatile identity suitable for both traditional and digital applications
Couture Craftsmanship Reflection
Brand identity elements that mirror the attention to detail in couture fashion:
Precise typography and spacing
Carefully balanced visual elements
High-quality aesthetic that reflects garment quality
Refined color palette suitable for luxury fashion
Brand Applications
Primary Applications
The brand identity was designed to work seamlessly across:
Business cards and stationery for client consultations
Garment labels and tags for couture pieces
Marketing materials and fashion portfolios
Digital applications for social media and website
Packaging design for luxury fashion items
Fashion Industry Specific Uses
Fashion show materials and presentations
Lookbook and catalog designs
Boutique signage and interior branding
Fashion week presentation materials
Editorial and press kit applications
Design Philosophy
Timeless Elegance
Created a brand identity that transcends fashion trends and maintains relevance over time, essential for a couture house building long-term reputation.
Sophisticated Simplicity
Focused on clean, refined design elements that allow the quality of the couture work to take center stage while maintaining strong brand recognition.
Luxury Market Positioning
Developed visual identity that immediately communicates premium quality and exclusive craftsmanship to the target luxury fashion market.
Results & Impact
Brand Recognition
Established sophisticated presence in luxury fashion market
Created memorable brand identity that resonates with high-end clientele
Professional image that builds confidence in couture craftsmanship quality
Market Positioning
Successfully positioned Unnu Couture as premium fashion house
Brand identity that competes with established luxury fashion brands
Visual system that supports premium pricing and exclusive positioning
Versatile Brand System
Flexible identity that works across all fashion industry applications
Scalable brand elements suitable for business growth
Professional foundation for marketing and business development
Project Highlights
Luxury Fashion Expertise
Demonstrated deep understanding of high-end fashion market expectations and luxury brand positioning requirements.
Sophisticated Design Execution
Created brand identity that meets the exacting standards of couture fashion industry while maintaining distinctive character.
Comprehensive Brand System
Delivered complete visual identity package that provides Unnu Couture with everything needed for professional brand presentation.
Timeless Brand Development
Focused on creating lasting brand identity that will remain relevant and sophisticated as the fashion house grows.
Services Provided
Logo Design
Concept development and design exploration
Multiple logo variations and formats
Typography customization and refinement
Color palette development
Final logo files in all required formats
Brand Identity Development
Visual identity system creation
Color scheme development and specification
Typography selection and pairing
Brand element design and application
Photography and imagery style guidelines
Brand Guidelines Creation
Comprehensive brand manual development
Usage guidelines and specifications
Application examples and templates
Brand protection and consistency standards
Digital and print specification guidelines
Technical Specifications
Design Software Used
Adobe Illustrator for logo and vector graphics
Adobe InDesign for brand guideline layouts
Adobe Photoshop for brand application mockups
File Formats Delivered
Vector logo files (AI, EPS, SVG)
High-resolution raster files (PNG, JPG)
Brand guideline PDF document
Template files for various applications
Font files and color specification sheets
Client Success
The Unnu Couture branding project showcases our ability to create sophisticated brand identities that meet the exacting standards of luxury fashion markets. The comprehensive brand system provides a solid foundation for building recognition and trust in the competitive couture fashion industry.
Key Success Factors:
Deep understanding of luxury fashion market expectations
Attention to detail matching couture craftsmanship standards
Timeless design approach ensuring long-term brand relevance
Comprehensive brand system supporting all business applications
